LAUDGIC ignites the travel spirit with a new brand identity

LAUDGIC's founders aspire to rekindle the nostalgic charm of travel, predating the era of glamping, resort fees, and trending Airbnb stays. Their platform serves as a gateway for travelers, connecting them with the best lodges from coast to coast.

the problem:

LAUDGIC’s founders presented a unique challenge, providing minimal direction for their fresh venture. The brand demanded an identity reflecting rugged elegance and style, but without resorting to abstract design elements. Furthermore, they sought a user-friendly website that allows visitors to dive into listings without unnecessary distractions. Finally, they expressed their preferences, which included the National Park aesthetic, a retro '70s vibe, and a palette of warm colors.

Our team jumped right in. 

OUR Solution:

OBLIQUE collaborated with LAUDGIC to craft a brand that embodies a nostalgic vibe, reminiscent of childhood holidays. The A-frame logo symbolizes our modern perception of the cabin, creating an instantly recognizable brand that resonates with consumers at first glance.

The sleek and minimalistic website swiftly pulls visitors into the process of discovering their perfect "laudgings." A user-friendly dropdown menu encourages exploration of various locations. A dual-tone design using hues of yellow and brown perfectly balances the brand's classic aesthetics with a modern, streamlined approach. The result is a harmonious blend of the old and the new, encapsulating LAUDGIC's essence while offering a seamless user experience at launch.