S.J. Boyle Wealth Management’s website revamp spotlights financial solutions
S.J. Boyle Wealth Planning is committed to empowering professionals with insightful strategies to navigate their finances and build wealth. Their guiding philosophy asserts that despite the complexity and daunting nature of personal finance, everyone possesses the capacity to make intelligent decisions that enhance their net worth and financial security.
The Problem:
After an unsuccessful website redesign, S.J. Boyle Wealth Planning urgently needed a revamp. The original site's design was atypical for a personal finance company, housing unclear, non-optimized copy that failed to effectively engage and guide visitors. The inconsistent use of nature-themed imagery muddled the site's professional image, while the interface was poorly organized, making navigation a significant challenge. Critical lead magnets were hidden within the site's architecture, further undermining the site's effectiveness and potential to convert visitors into clients.
OUR Solution:
Oblique partnered with S.J. Boyle Wealth Planning to conduct a comprehensive site audit, paving the way for a thorough revision of the website copy. Extensive research was undertaken on local and niche-specific financial service providers, examining their top-performing pages.
Building upon this data, we crafted compelling, brand-centric narratives, utilizing the PAS (Problem, Agitation, Solution) framework to optimize conversions. We also implemented on-page SEO best practices, a crucial step that the previous site had overlooked, setting a solid foundation for a future robust search strategy.
Lastly, we proposed a modern, sleek, and streamlined design for the website, eliminating superfluous elements and enhancing user experience. The revamped design allows easy information scanning and smooth navigation throughout the site, making it both visually appealing and user-friendly. This transformation ultimately resulted in a site better aligned with the client's branding and more successful in attracting and engaging potential clients.
