Viciously You gets a magical makeover

Viciously You, a Chicago-based enterprise, is redefining self-care as a sacred ritual. Drawing inspiration from indigenous African spiritual practices, the brand develops self-care products imbued with organic herbs and restorative essences.

The Problem:

Achieving local recognition is often a milestone moment for small business owners. As Viciously You started to garner a dedicated following online and expand in-person sales within their community, it recognized the necessity to elevate its brand identity. The goal was to adopt a refined, professional aesthetic without compromising the founders' belief system and uniquely feminine stylistic sensibilities.

OUR Solution:

In collaboration with Viciously You, we distilled the essence of divine femininity and bespoke charm into a refreshed brand identity. The centerpiece is a meticulously hand-designed script, echoing the brand's mystical aesthetics and feminine energy. We deployed a mature palette of vibrant pinks and purples, achieving a balance of sophistication without leaning too girlish. This streamlined identity and revamped packaging not only reinforced Viciously You's unique positioning but also invigorated its appeal to its target audience. The result: a harmonious blend of professional polish and distinctive identity, powering the brand's next phase of growth.